MY LOCAL TACO BELL

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Question 1:	I visit at least one fast food restaurant
	a)	At least every week
	b)	At least every two weeks
	c)	At least every month
	d)	At least every two months
	e)	Not as often as every two months

Question 2:	I visit Taco Bell
	a)	At least every week
	b)	At least every two weeks
	c)	At least every month
	d)	At least every two months
	e)	Not as often as every two months

Question 3:	I visit Taco Bell
	a)	More frequently than I did a year ago
	b)	About as frequently as I did a year ago
	c)	Less frequently than I did a year ago

Question 4:	If you picked letter A or C for question #3, please identify all appropriate reasons
		Food quality
		Service quality
		Value Menu
		New Products
		Coupons
		Diet
		Other	Please specify:

Question 5:	Please rate Taco Bell for the following characteristics.
	Please use a 1 - 10 scale where 1 is Poor and 10 is Excellent.

	Taste Of The Food

	1	2	3	4	5	6	7	8	9	10
	Friendly/Courteous Service

	1	2	3	4	5	6	7	8	9	10
	Value For The Money

	1	2	3	4	5	6	7	8	9	10
	Everyday Low Prices

	1	2	3	4	5	6	7	8	9	10
	Make You Feel Like A Valued Customer

	1	2	3	4	5	6	7	8	9	10
	Uniqueness From Other Fast Food Restaurants

	1	2	3	4	5	6	7	8	9	10
	Speed Of Service

	1	2	3	4	5	6	7	8	9	10
	Cleanliness

	1	2	3	4	5	6	7	8	9	10
	Accuracy Of Your Order

	1	2	3	4	5	6	7	8	9	10
	Having Food That Is Easy To Eat On The Go

	1	2	3	4	5	6	7	8	9	10
	Having Filling, Satifying Food

	1	2	3	4	5	6	7	8	9	10
	Being A Good Choice For Late Night Fast Food

	1	2	3	4	5	6	7	8	9	10

Question 6:	Which Taco Bell do you visit most frequently?

Question 7:	Gender
	a)	Male
	b)	Female

Question 8:

Birthdate

Question 9:	Are there any comments that you would like to share with Taco Bell?

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